Each "tribe" is able to access different areas, games and items. Users progress through the game as they collect different figures. With their coins they can buy items to decorate their homes, referred to as "cribs" in the game. Players navigate a number of zones and portals where they play games to earn coins. įunkeys are characters that inhabit a virtual world called Terrapinia. The game software was developed by Arkadium. The product was exhibited by Mattel in February 2007 at the American International Toy Fair and designed by Radica Games. It began in August, 2007 and ended in January, 2010. The hub is purchased in a starter pack with two to four of the collectible figures. Each figure, when connected to the hub, allows players to unlock new areas of the game. Gameplay involves players placing figures in the hub, (A special USB unit shaped to look like a larger version of the small figures) which in turn appear in the game. Most Funkeys come in three different types of styles which are normal, rare, and very rare. There are over 45 different "species" of Funkeys. Play consisted of a personal computer game that worked together with collectible figures that represent characters in the game. It was created in 2007 until discontinuation of the toys in the United States in 2010. Funkeys is a personal computer game and collectible figure set created by Mattel.